Select Page

Pop-up shops in NYC move at incredible pace leading up to their opening. Typically, a client will have the space available for buildout less than a month before it is open to the public, even more often it is only a matter of hours or days. Recess IRL was beautifully designed by Day Job, but without a lighting treatment which is where Low Res stepped in. Low Res was added to the project by the team at Guest Star, with whom we collaborated, in addition to Day Job, to create a visually compelling and visually similar interpretation of the colorful Recess brand. 

In addition to lighting, we also provided technical direction for running video content on 3 TVs and one projector. The tv’s needed to appear as though the content flowed from one tv to the next, which meant running the content from a single source. The goal was to provide a solution that allowed the tv’s to be turned off nightly and turned on without the content appearing disjointed. It also meant the looping video couldn’t stutter on reloop. Because we also added a projector to the mix, and couldn’t just put it in the middle of the room, we would need to apply some projection mapping so that the projected picture looked square. That’s not all the computer would need to do, we also had pixel lights included in the space that would need to run a gradient. This led us to MadMapper, the software allowed for projection mapping, content looping, and pixel mapping, all in a single software, on a single computer.

Lighting Design: Low Res
Lighting Programming: Low Res
Technical Direction: Low Res
Project Management: Guest Star
Interior Design: Day Job